Zara Digital Strategy Assignment Example | Topics and Well Written Essays - 500 words

Zara Digital Strategy - Assignment Example It is of the essence to note that there are various players when it comes to the clothing industry. These firms have also adapted rigorous strategies to ensure that they tap into the market potential and maintain the customers which they gain in the process. In the case of Zara, the first thing which should be embraced is to do with technology. The contemporary world is one which is marred with a lot of digital content. In this connection, the company ought to establish a significant presence on the internet. The website should be optimized for the purpose of ensuring it can be easily found and the information on it can be easily accessed. The company can also partner with search engine companies and include advertisements on the web pages that are searched. This will ensure that a significant number of web users are aware of the company and the activities it engages in. Still in the case of internet presence, the company should have a presence on popular social network sites such as Twitter and Facebook. This is because such sites have a significant number of users who may have an interest on the products which are on offer. The information on these sites relating to the company should be continually updated to reflect the happenings within the company especially with regards to the products. The main idea in the case of the marketing is to get as many people as possible to know about the products which Zara has to offer. At the same time, these people should also be shown that they can acquire the products which are on offer. The target market with regards to the products cuts across all age groups; ranging from the young even to people in their elderly years. Similarly, the prices of the commodities are mid range. This means that a significant number of individuals can own the clothes. The marketing activity is one which can take quite a lot of financial outlay. However, the most important thing is to ensure