Impact of Media on Socio-Cultural Values and Social...

The media, known as the fourth pillar of democracy, has a huge impact on the society. The effects are of course, positive as well as negative. Media is such a powerful tool that it literally governs the direction of our society today. It is the propeller as well as the direction provider of the society. Opinions can change overnight and celebrities can become infamous with just one wave by the media. The growth of media as an industry has accelerated over the past few years with new forms such as DVD and the internet changing the way we, the audience, consume and receive media. In an interdependent and globalized political world, the challenge of the media is to provide extensive coverage of global politics and to examine the impact of†¦show more content†¦A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the publication. Magazines: Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted audiences. Advantages Disadvantages †¢ Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience. †¢ High reader involvement means that more attention will be paid to your advertisement †¢ Better quality paper permits better color reproduction and full-color ads †¢ The smaller page (generally 8  ½ by 11 inches) permits even small ads to stand out †¢ Long lead times mean that you have to make plans weeks or months in advance †¢ The slower lead time heightens the risk of your ad getting overtaken by events †¢ There is limited flexibility in terms of ad placement and format. †¢ Space and ad layout costs are higher Yellow Pages: There are several forms of Yellow Pages that you can use to promote and advertise your business. Aside from the traditional Yellow Pages supplied by phone companies, you can also check out specialized directories targeted to specific markets (e.g. Hispanic Yellow Pages, Blacks, etc.); interactive or consumerShow MoreRelatedImpact of Socio-Economic and Cultural Changes on the Personality Development of Adolescents8858 Words   |  36 PagesIMPACT OF SOCIO-ECONOMIC AND CULTURAL CHANGES ON THE PERSONALITY DEVELOPMENT OF ADOLESCENTS INTRODUCTION 1. The enormous socio-economic and cultural changes coupled with technological revolution have unfolded an urgency to address issues pertaining to grooming up of young personalities beyond the usual concerns of discipline and education in Bangladesh. This is because of the remarkable changes being marked in all the strata of the socio-economic system owing to the first moving cultural transformationRead MoreFemale Foeticide1557 Words   |  7 PagesFEMALE FOETICIDE INTRODUCTION: Contemporary Indian society professes a profound faith in every individual’s â€Å"right to life and dignity†. The rights relating to the weaker vulnerable sections of Indian society especially women, and more specially the girl child were violated. The twin social evils of female foeticide female infanticide were the main causes.Violence against women exists in various forms, in all societies, the world over. In 1996 the world health assembly endorsed the fact thatRead MoreFilm Review: Bhaji on the Beach1614 Words   |  6 Pagesthe Beach Introduction Bhaji is an Indian snack food whose identity has been Westernized in the British Isles. Director Gurinder Chadha has chosen bhaji as a metaphor for the lives of the women in this, her first feature film. 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